Fitzrovia Buttonholes by Your Local Florist

Welcome to Fitzrovia Florist, your neighbourhood expert for beautifully hand-crafted buttonholes in Fitzrovia and surrounding areas, including Bloomsbury, Marylebone, and Soho. Our skilled florists create elegant buttonholes using the freshest flowers, perfect for weddings, formal occasions, or adding a touch of floral style to any celebration near Charlotte Street, Goodge Street, or the iconic BT Tower.

As your trusted local florist in Fitzrovia, we pride ourselves on combining expert floral design with warm, personal service. Every buttonhole we create reflects our passion for flowers and our deep roots in the Fitzrovia community. With decades of experience, you can trust us to offer guidance on choosing the perfect blooms, colours, and styles to suit your special occasion.

  • Handmade buttonholes for weddings & events in Fitzrovia, Soho, and Marylebone
  • Locally sourced flowers for maximum freshness
  • Same-day delivery when you order online by 3 PM

Simply order online or visit us near Charlotte Place to browse our selection. Our friendly team is always on hand to help, whether you're preparing for a special day or just want to make a lasting impression. Discover why Fitzrovia Florist is the first choice for premium buttonholes and floral expertise in Central London.

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BUTTONHOLES
A refined floral boutonniere lies on a pale, woven beige fabric that looks like soft linen, the kind of understated backdrop you might find on a beautifully set table in a Fitzrovia townhouse just off Goodge Street. The arrangement is compact yet full of detail, centred on two white lisianthus flowers whose petals curl and ruffle at the edges, each tipped with a band of saturated purple that deepens toward the outer fringes. This ring of colour gives the blooms a painterly quality, as though they have been gently brushed with ink. Tucked closely around them are tiny specks of pure white filler flowers, similar to baby's breath, creating a misty halo that softens the transitions between the larger petals and the surrounding greenery. Rising gracefully along one side is a slender stem of muscari, its tiny, densely packed bell-shaped flowers a rich, grape-toned purple that introduces another layer of texture and a cool, almost woodland note, like a memory of walking through the shaded gardens near Fitzroy Square in early spring. Fine, filament-like fronds of greenery, reminiscent of asparagus fern, spread delicately behind and beneath the blooms, their feathery structure lending lightness and a slightly wild edge, balanced by the presence of two smooth, pale green closed buds that suggest freshness and the promise of unfolding. All of the stems are drawn together and tightly wrapped with crisp white satin ribbon, the material catching soft light and sealed with a small, tidy bow that speaks of careful hands and professional expertise. The overall impression is of quiet, intimate celebration-a lapel flower designed for a groom, groomsman, or formal guest who values gentle romance and understated style, whether for a wedding in central London or a special evening event close to Fitzrovia's vibrant restaurants.
LILIUM & LISIANTHUS GROOM BUTTONHOLE
£85.00
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A single, handcrafted floral boutonniere is presented on a pale beige woven fabric, the subtle weave of the cloth recalling the relaxed elegance of a Fitzrovia townhouse interior. The arrangement itself is small but intricate, composed of soft pink blooms gathered tightly together, each petal ruffled and layered like miniature garden stocks or dainty cottage flowers. Their colour drifts from a tender blush at the core to almost translucent edges, as if the petals have been brushed by early light coming through a London window. Threaded delicately among these central flowers are clusters of white baby's breath, each tiny bud floating like a breath of mist, adding volume without weight and echoing the timeless romance of traditional wedding work. Here and there, tiny florets in lavender or muted purple peek through, adding depth and a refined contrast that keeps the palette interesting and modern, in keeping with the understated style favoured along nearby Goodge Street. To one side, a few elongated buds, softly tinted from creamy ivory into pale green, lie gently closed, hinting at freesias on the verge of opening and adding a quiet sense of movement and growth. Lush, glossy green leaves form a supportive base, cupping the blossoms and framing them with a rich, natural border, while fine, thread-like greenery spills out with an airy, almost whimsical gesture. The stems are neatly bound together and finished with a bold fuchsia satin ribbon, its silky surface tied into a crisp bow whose short tails rest against the fabric. The overall effect feels fresh, intimate, and celebratory, ideal for a wedding, civil ceremony, or milestone event in and around Fitzrovia.
LISIANTHUS & ANEMONE GROOM BUTTONHOLE
£80.00
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A softly romantic peach rose boutonniere rests on a pale beige linen-style fabric, its fine, even threads visible beneath the flowers like a calm canvas. The single rose is the clear focal point, angled slightly so its spiral of petals draws the eye inward from creamy outer edges to a deeper, sun-warmed peach at the core, as though it has just opened in the early light over Fitzrovia's rooftops. Around it, frothy stems of white baby's breath create a halo of tiny blossoms, their pinprick blooms bringing a sense of airiness and balance to the rose's fuller, more sculpted form. Slender blades of bright green foliage flick out from behind the flowers, while two darker green leaves curl protectively around the base, offering structure and a touch of polished greenery that a local florist would shape with practiced hands. The stems are tightly bound in a peach satin ribbon that echoes the rose's tones, wrapped with meticulous precision and finished in a neat, compact knot that feels comfortable and secure for wearing on a lapel. Soft, diffused lighting bathes the entire arrangement, casting gentle shadows that emphasise the layered petals, the subtle sheen of the ribbon, and the woven texture of the background cloth. The overall impression is one of quiet elegance and personal detail, as if prepared for a groom heading to a registry office near Tottenham Court Road or a relaxed celebration in a Fitzrovia townhouse, capturing the intimate joy of saying "I do" with a simple, beautiful flourish.
ORANGE ROSE GROOM BUTTONHOLE
£85.00
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A refined boutonniere is displayed against a pale beige, linen-like background whose gentle weave and matte texture recall a well-loved tablecloth in a Fitzrovia townhouse, chosen to let the flowers themselves take centre stage. The eye is immediately drawn to the central white phalaenopsis orchid, its petals smooth, broad, and slightly cupped, catching the soft, diffuse light in a way that makes them appear almost porcelain. At the flower's heart, a wash of warm yellow flows into delicate reddish-orange speckles, tracing the intricate contours of the orchid's throat and lending depth and character to its otherwise pure white form. Encircling this focal bloom, airy tufts of white baby's breath scatter like fine lace, each tiny blossom opening on wiry stems and creating a misty, romantic frame reminiscent of a light morning fog rolling over nearby Fitzroy Square Gardens. On one side, two compact lime-green chrysanthemum buds-round and densely textured-add a playful, modern twist, their bright colour injecting energy and freshness. A broad, rich green leaf anchors the design, fanning out beneath the orchid, while a smaller, darker leaf peeks out near the base, adding subtle layers of foliage and grounding the arrangement. The stems are tightly bound in a bold, crimson red satin ribbon, its surface lustrous and smooth, wrapped with the care of an experienced florist before ending in a discreet, elegant knot. The interplay of white, green, and red feels both classic and contemporary, well-suited to a groom or best man heading to a registry office near Tottenham Court Road or an intimate ceremony tucked away in a Fitzrovia restaurant. The boutonniere suggests calm confidence and understated celebration, a small yet significant floral detail crafted to accompany deeply personal promises.
ORCHID & CHRYSANTHEMUMS GROOM BUTTONHOLE
£85.00
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An artfully crafted boutonniere lies centred on a pale beige, woven fabric that resembles natural linen, its subtle texture evoking the relaxed elegance of a Fitzrovia studio overlooking Great Titchfield Street. The main flower is a flawless white Phalaenopsis orchid, its broad, velvety petals opening outwards in soft curves, like quiet breaths before a walk down the aisle. At its heart, a gentle wash of creamy yellow and muted orange adds warmth, drawing the eye inward and suggesting a sense of promise and intimacy. Encircling the orchid, sprays of baby's breath form a delicate corona of tiny white stars, each bloom airy and almost weightless, giving the design a dreamy, romantic haze. Below, a tight cluster of plump, glossy red berries introduces a joyful burst of colour, gleaming as if just polished, paired with a few fresher, light green berry-like buds that bring a hint of early-spring energy. Lush green foliage, in varying shapes from sleek pointed leaves to slightly broader ovals, is woven through the composition, creating movement and a natural rhythm. The stems are carefully wrapped in a strip of bright red satin ribbon, smoothed and secured into a neat knot, with short tails that echo the berries' vivid hue and hint at celebration. The gentle, even lighting makes every texture clear-from the orchid's satiny surface to the berries' lacquered shine and the fabric's soft weave-conveying the feeling of a boutonniere freshly finished by an experienced local florist, perhaps at Fitzrovia Florist, and ready to be delivered for a wedding near Fitzroy Square or an elegant winter gathering off Oxford Street.
ORCHID & HYPERICUM GROOM BUTTONHOLE
£85.00
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Resting on a pale, textured linen surface that recalls the calm interior of a Fitzrovia boutique hotel, a meticulously crafted pink rose boutonniere is photographed from above, allowing every detail of the floral work to be clearly appreciated. The central rose, freshly opened and full of life, shows a gentle gradient of colour: the innermost petals are a soft, powdery blush, gradually shifting to a more pronounced rosy pink and finally to deeper, almost magenta edges that curl slightly outward, revealing their velvety texture. Surrounding the rose are airy tufts of white baby's breath, each delicate floret creating a cloud-like frame that both softens and brightens the composition. Slender, wispy strands of light green foliage, reminiscent of ornamental grass, extend in graceful arcs from the base, lending an effortless, natural movement that feels right at home near the leafy corners of Regent's Park or around Fitzroy Square Gardens. Tucked beneath, a single broader leaf of darker green is carefully folded to wrap the stems, giving the design a clean, tailored finish. The lower portion of the boutonniere is elegantly bound with a satin ribbon in a tender shade of pink, tied into a small, confident bow with neat trailing ends that catch the light. A slim silver fastening pin is visible, suggesting the moment just before this floral accent is attached to a lapel for a wedding ceremony, civil partnership, or prom in central London. The creamy linen backdrop, with its subtle woven pattern, remains quietly in the background, allowing the vivid freshness of the rose and the delicate craftsmanship to stand out with understated sophistication.
PURPLE ROSE GROOM BUTTONHOLE
£80.00
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A single, luxurious fuchsia rose forms the dramatic centrepiece of this handcrafted boutonniere, resting gently on a pale beige, lightly woven fabric that recalls a soft linen table runner in a Fitzrovia townhouse. The rose's petals are densely layered and velvety, spiralling from a tightly folded heart out towards petals that just begin to relax, suggesting freshness and careful timing. Encircling this focal bloom, clusters of white baby's breath create a filmy, cloud-like ring, their tiny blossoms dotting the arrangement with purity and light. Nestled among the gypsophila are small, bright red hypericum berries, their smooth, rounded surfaces shining subtly in the soft daylight, adding a cheerful pop of colour and a touch of seasonal warmth. Wisps of airy, fern-like greenery extend from the sides, their fine fronds offering gentle movement, while broader, darker green leaves are shaped and curled to cradle the rose and provide dependable structure. The stems are bound tightly with a band of rich red satin ribbon, wrapped with precision and tied into a neat, understated bow that echoes the rose's deep pink tones. The whole piece is photographed from above at a slight angle, allowing the viewer to appreciate the layering and craftsmanship in every component. It feels like the kind of thoughtful buttonhole a local couple might choose from Fitzrovia Florist for a registry office ceremony near Westminster or an intimate gathering off Goodge Street, perfectly suited to grooms, groomsmen, or anyone dressing for a refined celebration in central London. The image conveys romance, joy, and attention to detail, ideal for illustrating modern wedding style and formal floral design.
RED ROSE & HYPERICUM GROOM BUTTONHOLE
£80.00
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A meticulously crafted boutonnière is displayed at an elegant angle on a pale, linen-like beige cloth, its soft weave creating a calm, understated stage for the colours to shine. At the centre sits a single rosebud in rich fuchsia pink, bordering on magenta, the petals still closely wrapped so that the bud feels full and poised to unfurl. Around this focal bloom, a scattering of tiny white baby's breath flowers creates a light, airy frame, their minute blossoms and branching stems softening the strong colour of the rose. Fine, bright green foliage stretches out behind and around the composition, with feathery, grass-like fronds that give the design movement and a hint of wildness while remaining clearly shaped by an expert florist's hand. The stems of the rose and greenery are bound together with a smooth, red satin ribbon, carefully wound in tight coils, its subtle shine catching the light the way evening lamplight spills across the pavements of Fitzrovia's side streets. There is no oversized bow, just a small, tidy finish that keeps the attention on the flower head while adding a polished touch. The image feels fresh and intimate, as though the boutonnière has just been set down in a boutique workshop off Goodge Street, waiting to be pinned to a groom's jacket or a prom suit. The overall mood is romantic and optimistic, suggesting a special occasion beginning in the quiet of a London morning, with the scent of rose petals and greenery offering a gentle backdrop to vows, toasts, and photographs taken around nearby squares and hidden courtyards.
RED ROSE GROOM BUTTONHOLE
£80.00
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On a subtly woven beige fabric, much like the well-appointed textiles found in Fitzrovia's boutique venues, lies a boutonniere that delicately balances romance and refinement. The focal point-a dreamy blush pink rose with its petals gently spiralling inward-anchors the design with a promise of new beginnings. Alongside, a petite peach-pink flower, most likely Alstroemeria or lisianthus, opens softly, revealing a sunlit throat flecked with muted gold and painterly streaks, suggesting both intricacy and grace. Wisps of baby's breath evoke morning mists drifting above Fitzrovia's garden squares, while tiny orbs of green cushion mums introduce a playful freshness. Intertwined throughout are dark, slender grass blades and satiny leaves, thoughtfully arranged to frame the blooms and support the boutonniere's natural yet sculpted profile. At the base, a glossy fuchsia satin ribbon is fashioned into an elegant knot, its sheen reflecting the celebratory spirit of local weddings and events. The neutral linen background, textured but understated, ensures the flowers' gentle tones and lively greens stand out, reminiscent of a floral arrangement awaiting its moment on the lapel of a groom, groomsman, or cherished guest. With every detail meticulously considered, this piece speaks to both classic taste and Fitzrovia's welcoming charm-an accessory fit for life's milestones, promising freshness and connection to the heart of the local community.
ROSE & ALSTROEMERIA GROOM BUTTONHOLE
£99.00
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A small yet beautifully detailed floral boutonniere is laid out on a pale beige, linen-like fabric, its soft weave creating a calm, neutral canvas reminiscent of a sunlit Fitzrovia studio. The eye is drawn first to a single white alstroemeria, also known as a Peruvian lily, fully open and serene. Its slightly ruffled petals are a creamy white, gently fanning outward, with fine reddish-brown flecks near the centre that add depth and a painterly touch. Nestled just to the side is a compact spike of vivid green buds, tightly layered and conical, bringing an unexpected architectural element that contrasts with the softness of the main bloom. Around and between these focal points, airy sprigs of white baby's breath float like tiny stars, their miniature blossoms creating a cloud-like frame. The foliage is thoughtfully balanced: broad, dark, slightly glossy leaves anchor the base, while narrower, flexible strands of grass-like greenery curve and twist lightly, giving the piece a sense of natural movement, as if caught in a gentle breeze along Charlotte Street. The stems are gathered neatly and finished with a bright pink satin ribbon tied in a small, tidy bow on the right side, the ribbon's smooth sheen catching the light and lending a subtly playful, romantic accent. Soft, even lighting reveals every texture-from the crisp petals to the delicate fronds-without casting heavy shadows, emphasising freshness and detail. This refined boutonniere feels perfect for a groom, partner, or guest attending a wedding, civil ceremony, or prom in central London, offering a quietly celebratory touch that complements formal attire without overpowering it.
WHITE ALSTROEMERIA GROOM BUTTONHOLE
£80.00
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A delicately crafted boutonnière lies diagonally across a warm, light beige fabric that resembles hand-loomed linen, the subtle weave giving a tactile sense of calm and softness. At the centre, a single white lisianthus flower is fully open, its many ruffled petals forming a generous, cup-shaped bloom with gentle shadows pooling towards the heart. The white is clean yet mellow, closer to soft ivory than stark paper white, suggesting natural daylight filtering in through a nearby Fitzrovia townhouse window. Just below the main blossom, two elongated buds of the same lisianthus variety lean together, their pale green and cream tones hinting at petals that have not yet unfurled, a visual echo of new beginnings that suits a wedding or civil ceremony around Goodge Street or Fitzroy Square. Sprinkled between the larger forms are tiny stars of white baby's breath, each cluster light and cloud-like, filling the negative space without overwhelming it. From behind the central flower, fine, grass-like strands of greenery arc outward to the left, creating graceful movement, while a single broader dark green leaf sits behind the bloom, adding depth and contrast. The stems at the base are perfectly aligned and wrapped with a glossy fuchsia-pink satin ribbon, tied into a neat, jaunty bow whose bright colour pops vividly against the muted background and soft petals. The lighting is even and gentle, revealing every curve and texture without harshness, so the boutonnière feels fresh, composed, and ready to be pinned to a groom's lapel or a stylish guest's jacket for a city-chic celebration in the heart of London's West End.
WHITE LISIANTHUS GROOM BUTTONHOLE
£80.00
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Displayed horizontally on a neutral, light beige linen background with a gently textured weave, this boutonniere captures the quiet sophistication of a Fitzrovia celebration. At its centre, a single white Phalaenopsis orchid unfolds in smooth, generous petals, their surface almost porcelain-like in the soft, diffused light. The orchid's heart reveals detailed accents of soft yellow and a whisper of pale pink, creating a delicate focal point that feels both modern and timeless. Surrounding the orchid's base, fine sprigs of white baby's breath gather in airy clusters, like tiny clouds resting against the fabric, adding volume without overwhelming the central bloom. A few slim, bright green leaves emerge from behind, giving a fresh, garden-picked feel that echoes the hidden courtyards and leafy corners around Fitzroy Square. To one side, several small, lime-green orchid buds remain closed, hinting at blossoms yet to open and lending a touch of natural anticipation to the design. All the stems are meticulously wrapped and secured with a lustrous fuchsia pink satin ribbon, tied into a neat, modest bow. The ribbon's vivid colour provides a joyful contrast to the calm whites and greens, suggesting celebration without losing the arrangement's sense of restraint. Crafted with the care of a seasoned local florist, this floral accessory would sit beautifully on a groom's jacket for a central London wedding, complement a prom suit for an evening near Oxford Street, or grace the lapel of a special guest at a formal gathering. The overall impression is one of graceful simplicity, balance, and quiet romance.
WHITE ORCHID GROOM BOUTONNIERE
£85.00
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A refined white orchid boutonniere lies on a pale, woven fabric background that recalls the understated interiors of a Fitzrovia gallery or café just off Tottenham Court Road. The central focus is a single Phalaenopsis orchid bloom, its petals a cool, luminous white with a soft satin-like texture. They open gracefully, curving outward to reveal the flower's intricate centre, where a wash of delicate yellow and cream creates a gentle, sunlit glow at the throat. Encircling this focal bloom is a generous collar of baby's breath, each tiny white gypsophila blossom adding a touch of airy softness, like fine lace worked around the orchid. The gypsophila forms a light, cloud-like cluster that softens the edges of the design, while also lending a subtle sense of volume and romance. Interwoven through these small white flowers are filaments of fresh green foliage, perhaps a fine fern or similarly delicate greenery, their slender fronds peeking out in different directions. This greenery brings an organic lightness and a whisper of woodland freshness, echoing the calm of nearby Regent's Park on an early morning. The stems are neatly aligned and tightly bound with a pristine white satin ribbon, wrapped smoothly and finished with a small, precise bow that shows a florist's practiced hand. The fabric beneath, in a neutral oatmeal shade, has a visible weave that adds gentle texture without competing with the flowers. Overall, the boutonniere radiates quiet elegance and timeless style, ideal for a groom or guest attending a central London ceremony, and evocative of the careful, considered floral work often created for weddings by Fitzrovia-based studios.
WHITE ORCHID GROOM BUTTONHOLE
£85.00
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A single white rose boutonniere is carefully arranged on a pale beige, linen-like fabric, the diagonal placement giving the image a sense of movement and anticipation, as if it is waiting to be lifted and pinned onto a groom's lapel just off Oxford Street. The rose itself is a creamy ivory bud, its petals still gently wrapped around each other in a tight, elegant spiral, the kind of bloom a florist chooses at the moment of ideal freshness. Surrounding the rose, tiny clusters of white baby's breath hover like soft mist, their airy blossoms providing a delicate contrast in scale and texture. A few slender, glossy green leaves and slightly feathery sprigs extend from behind the flower, cradling it and adding a hint of natural woodland calm to the sophisticated urban setting of Fitzrovia. The stems at the base are meticulously wrapped in smooth white satin ribbon, the finish crisp and seamless, ending in a neat bow that rests just under the flower head. Soft, even lighting falls across the scene, bringing out the subtle sheen of the satin, the faint shadows in the rose's folds, and the gentle texture of the woven background. The overall impression is one of quiet refinement and romance, making this boutonniere a timeless choice for weddings at nearby registry offices, boutique hotels, or intimate venues across central London, and an ideal illustration for content about groom's styling, wedding flowers, or same-day wedding flower delivery in the Fitzrovia area.
WHITE ROSE GROOM BUTTONHOLE
£80.00
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