Fitzrovia Florist Choice – Handcrafted Flowers, Delivered Today

Welcome to Fitzrovia Florist, your trusted local expert for beautiful flowers and bespoke florist arrangements in the heart of Fitzrovia. Nestled near iconic Goodge Street and just moments from Tottenham Court Road and Charlotte Street, we are dedicated to sharing the joy of fresh blooms with our neighbours in Soho, Marylebone, and Bloomsbury.

Our Florist Choice category showcases daily, hand-picked bouquets crafted by our passionate team. Every stem is chosen for its quality and beauty, reflecting the same expertise and care we’ve provided to Fitzrovia for years. Whether you’re looking to celebrate a birthday, share sympathy, or add cheer to a special day, our bouquets are designed to make an impact.

  • Same-day delivery in Fitzrovia & surrounding areas until 3 PM
  • Easy to order online or in-shop for your convenience
  • Expert florists using only the freshest, seasonal blooms

We’re proud to be more than just a florist – we’re part of the local community, trusted by customers across Fitzrovia and nearby neighbourhoods. Experience our friendly service and let us help you deliver gorgeous, memorable flowers today. Order online or visit us near Goodge Street for the finest same-day delivery in town!

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FLORIST CHOICE FLOWERS
In a tranquil corner of Fitzrovia, this carefully curated floral bouquet radiates understated luxury. The image captures a Florist Choice design, with a soft white rectangular overlay at the center announcing Florist CHOICE ?200, like a seal of craftsmanship. The palette blends pale blush with cream and muted lavender, a timeless harmony that mirrors the gentle light spilling from a café on Goodge Street. The arrangement reads as romantic and contemporary: opening light pink garden roses, pristine white anemones with dark centers, and a sweep of pale purple-grey roses. A line of blue eryngium thistles punctuates the composition, offering architectural spikes and a cool, icy glow against the softer petals. Surrounding the blooms is lush greenery-eucalyptus-like leaves that lend a silvery sheen and slender green stems that give movement-paired with deeper burgundy leaves that add depth and richness. The bouquet appears substantial and artful, as if designed by someone who knows Fitzrovia's wedding shoots and boutique studios. The lighting suggests outdoor daylight or a bright, airy room, letting textures-the velvet of petals, the crisp centers, and the geometric sheen of the thistles-shine. This image speaks to bespoke service for anniversaries, intimate weddings, or a meaningful gift, with delivery across central London. In Fitzrovia, clients can expect fresh, seasonal blooms and reliable same-day delivery to neighboring markets and streets such as Marylebone and Bloomsbury, with the price clearly marked at ?200 within the Florist CHOICE label.
FLORIST CHOICE £200
£200.00
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On close inspection, the bouquet exudes a serene, almost whispered luxury. Creamy whites and pale blush tones wash the arrangement in calm, while cloud-like blossoms-garden roses, creamy peonies, or perhaps a poised chrysanthemum-rise as a soft centerpiece, surrounded by generous blooms and the gentle wildness of pale pink sprigs and creamy fillers that create a tactile tapestry. Eucalyptus leaves, rounded and silvery-green, anchor the composition with a cool scent and a sense of renewal; olive branches lend a slender, Mediterranean grace, and tiny pale-green berries dot the greens with life. Each stem appears placed with care, inviting the eye to wander from velvety petals to the crisp edges of leaves, and even the faint rustle of the greenery adds a tactile dimension to the scene. Above the bouquet, a crisp white rectangle frames the message, its two lines reading Florist Choice with Florist in a delicate script and CHOICE in a modern uppercase. The price '?300' sits prominently below in bold white letters, a clear sign of the premium nature of this design. The backdrop softens into warm peach and cream, a gentle glow that emphasizes the bouquet's quiet sophistication. Designed for a significant occasion, it would feel equally at home at a milestone birthday, an anniversary, or a heartfelt gesture. The image hints at a local touch-voices from Great Portland Street to Tottenham Court Road, and a hand from Fitzrovia Florist shaping a composition meant to be delivered to friends and family across the borough. For readers seeking luxury floral gifts with lasting impression, this piece communicates refinement, freshness, and expert curation that speaks to a discerning London audience.
FLORIST CHOICE £300
£300.00
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From a sunlit corner in Fitzrovia, this Florist Choice bouquet unfolds like a quiet love letter. The color story remains refined and romantic, with soft blush pinks, creamy whites, ivory, and gentle peach, accented by deeper dusty rose and burgundy for depth. Prominent blooms include large garden roses in varying pinks and creams, paired with ruffled ranunculus and a few smaller peonies for texture. White waxflower or spray roses offer delicate touches, while generous rounds of dusty green eucalyptus form a lush, natural frame. The arrangement moves with an organic looseness yet reads designer and polished, as if gathered from a private garden and finished with couture care. A central white square overlay sits over the bouquet, with Florist in graceful script above CHOICE in clean uppercase sans serif, followed by a bold ?150 beneath. The soft blurred background evokes a wedding dress or light drapery, underscoring romance and luxury. For couples planning weddings or special celebrations, this design delivers beauty and longevity, crafted for prestige and presented for delivery across Fitzrovia and surrounding districts. A trusted hands on approach from a local florist ensures freshness, careful handling, and same day delivery within central London corridors, including Great Portland Street, Tottenham Court Road, and the Berwick Street Market area.
FLORIST CHOICE £150
£150.00
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There is a serene, almost English-cottage calm to this hand-tied bouquet, photographed in soft natural light that highlights the blush-pink roses and delicate white berries. Soft, petal-dense garden roses form the heart of the design, their velvet texture contrasted by intricate sprays of tiny white waxflower or astrantia that flutter like confetti between stems. Cool, dusty eucalyptus leaves-rounded and blue-green-provide a refreshing, aromatic undercurrent; you can almost imagine the scent drifting down a Fitzrovia lane toward Rathbone Place. Deeper pink and burgundy accents nestle low in the composition to give shadow and richness, while slender snapdragon spikes lift the silhouette at the edges, introducing a quiet verticality. The stems are bound with a cream satin ribbon tied into a gentle knot, leaving the bouquet feeling bespoke and tactile. This photograph captures the bouquet's mixed textures-the soft resistance of rose petals, the crisp snap of greens, and the glossy pop of the white berries-so it reads as both comforting and enlivening. Curated by a local hand, this arrangement is ideal for a milestone birthday or a thoughtful 'welcome home' for someone moving into a Fitzrovia mews off Cleveland Street, and at a glance it conveys the care of a neighbourhood florist like Fitzrovia Florist who knows the local rhythm and fresh seasonal availability.
FLORIST CHOICE £50
£50.00
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Captured in a soft close-up, this abundant bouquet centers on a single, sumptuous burgundy dahlia whose velvety petals form an almost sculptural focal point. Around it, lush garden roses in shades of soft peach, creamy ivory, and warm blush open in layered, ruffled spirals, exuding a tender, honeyed perfume that feels like a late-summer memory. Interspersed among the roses, icy-blue eryngium thistles introduce a cool, architectural bite-their spiky, metallic-blue heads creating a striking counterpoint to the roses' softness-while pale green and white hypericum-like berries bring small, rounded highlights and a crisp textural note. A variety of green foliage, from silvery eucalyptus leaves to deeper glossy fronds, fills and frames the stems, giving the bouquet an organic, garden-foraged profile that would sit beautifully on a Charlotte Street table or brighten a mantel in a Fitzrovia mews. The photograph's warm directional light sculpts each bloom, emphasizing petal depth and the contrast between velvety and bristling textures. Superimposed in the center is a subtle white square with rounded corners; within it, elegant white script reads "Florist," an uppercase "CHOICE" anchors the design beneath, and the bold price "?60" is set clearly below-a visual cue that this is a bespoke, florist-curated offering suited for weddings, intimate celebrations, or as a thoughtful, expertly assembled gift delivered across Fitzrovia and nearby Bloomsbury.
FLORIST CHOICE £60
£60.00
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A vibrant, intimate overhead view of a luxurious 'Florist Choice' bouquet, photographed with warm, diffused daylight that makes pastel tones glow. Dominating the scene are generous, fully opened roses in soft blush pink, creamy white and warm peach; their petals are plush and silky, layered like fine fabric. Muted lavender or dusty mauve roses tuck in between the larger blooms, adding a quiet depth, while sprays of tiny white filler flowers and little pink berry clusters create an airy, lace-like backdrop that draws the eye inward. Textural interest comes from cream-to-tan dried elements-feathery grasses and seed heads-that give the arrangement volume and a slightly rustic, botanical edge.Broad, rounded eucalyptus leaves with a powdery blue-green cast thread through the bouquet, lending a cooling contrast and a faint, invigorating eucalyptus scent that evokes open-window streets near Fitzrovia. At the centre of the photo a crisp white rectangular frame overlays the flowers; inside, flowing script spells 'Florist Choice', a clean sans-serif lists 'CHOICE' beneath it, and the price '?70' appears in bold white numerals, clearly visible against the blooms. The overall composition balances sophistication with a hint of wildness, the soft focus and natural light creating a romantic, tranquil atmosphere.Prepared with the eye of a local artisan, this bouquet suggests thoughtful occasion use-Mother's Day, an anniversary, a special birthday-or as a signature selection for a bespoke delivery across Fitzrovia, from Charlotte Street to Fitzroy Square. It's the sort of bouquet a neighbourhood florist would assemble after a morning visit to the market, promising freshness, texture and graceful charm - a note of refined joy for someone you love. Fitzrovia Florist supplies and delivers arrangements like this throughout the local area.
FLORIST CHOICE £70
£70.00
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This image shows a lavish florist-selected bouquet held gently at the stems, the composition feeling like a small English garden gathered into a single hand-tied bunch. Prominent, fully double pink garden roses dominate the upper planes with their layered, ruffled petals, their softness balanced by clustered plum-hued hellebores or similar textural blooms that sit lower and anchor the palette. Interspersed are delicate sweet peas in pale lilac and white, their translucent edges catching the light, and coral-tinged ranunculus-style flowers that add warm, sunlit cores. Creamy white filler blooms and varied green foliage - from slender vine-like tendrils to broader, slightly glossy leaves - are woven throughout, giving the bouquet movement and depth. Across the centre of the photograph is a clean white rectangle overlay: Florist Choice appears in flowing script at the top, with CHOICE set in smaller block letters beneath and ?100 shown in bold numbers at the base, clearly indicating the Florist Choice option and its price. A pair of hands cradles the stems, a pale sleeve blurred behind them, reinforcing the handcrafted nature of the arrangement. The lighting is soft and natural, reminiscent of early afternoon on Charlotte Street near the cafés where local florists source seasonal stems. The overall impression is refined, romantic, and intentionally bespoke - the kind of arrangement you might send for a wedding, a big birthday, or to say thank you in a meaningful way across Fitzrovia and neighbouring Bloomsbury.
FLORIST CHOICE £100
£100.00
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