Flowers in Fitzrovia for Every Occasion

Welcome to Fitzrovia Florist, your trusted local florist nestled in the heart of Fitzrovia, just moments from Charlotte Street, Regent’s Place, and Goodge Street. Our seasoned floral designers craft stunning bouquets for birthdays, anniversaries, celebrations, and those ‘just because’ moments. We’re proud to offer same-day delivery throughout Fitzrovia and neighboring areas including Soho and Bloomsbury — simply order online before 3 PM for flowers delivered with care and a smile.

  • Reliable same-day flower delivery until 3 PM, six days a week
  • Expertly hand-tied bouquets, designed locally with seasonal blooms
  • Friendly Fitzrovia team with deep roots in the community

As a local florist, we understand the style and preferences of our Fitzrovia neighbours. Whether you’re sending vibrant lilies to an office near Mortimer Street or elegant roses to a home in Bloomsbury, our team ensures your flowers arrive fresh and beautiful. Every arrangement is personally created with the utmost attention to detail, reflecting our passion and years of experience. Let Fitzrovia Florist be your first choice for exquisite flowers & dependable same-day delivery.

Order online or visit us to discover why Fitzrovia trusts us for life’s most meaningful floral moments.

ANY OCCASION
TROPICAL SENSATION
£59.00
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MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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GLAMOUR
GLAMOUR
£67.00
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GARDEN STROLL
GARDEN STROLL
£49.00
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Arranging these flowers on a morning when light spills over Fitzrovia's rooftops, I find myself drawn to the graceful interplay between pale gerbera blooms and the pure, unfurling beauty of soft pink roses. Their delicate shades of blush and rose petal pink mingle like watercolours, their centres glowing with a gentle warmth evocative of sunlit strolls through local mews and hidden neighbourhood gardens. Deep purple statice, peppered among the softer hues, punctuates the bouquet with energy and a sense of joyful spontaneity, reminiscent of Fitzrovia's lively art scene. The foliage is thick and dewy, every leaf refreshingly cool to the touch-a grounding element reminiscent of a leafy walk down Store Street. Framed within a transparent vase, the arrangement glows with subtle light, the stems bathed in water enhancing the sensation of absolute freshness. This bouquet, hand-crafted at Fitzrovia Florist, is imbued with optimism-a reflection of spring mornings and everyday celebrations in the heart of London's West End. Whether meant as a cheerful get-well gesture for a neighbour on Cleveland Street or an uplifting adornment for a stylish city flat, each element conveys care, joy, and the meticulous artistry we bring to every creation.
PINK DAZE
£49.00
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An opulent cluster of fifty or more red roses forms an unmistakable declaration of affection, their velvety petals layered in a domed arrangement that feels both classic and contemporary. Each bloom is vivid and full, with hints of magenta at the base and ruffled outer petals curling outward, evocative of the dynamic streets and hidden courtyards of Fitzrovia. The arrangement is enriched by a scattering of plush dark green foliage, creating a lush frame reminiscent of the leafy shade in Fitzroy or Bedford Square. The bouquet is finished with a sumptuous, wide red satin ribbon, knotted into a generous, looping bow with tails that drape elegantly, giving a sense of occasion and artistry. Illuminated by soft urban daylight often found in Fitzrovia's boutiques, the reds shift subtly, catching the light in layers of passion and mystery. Whether gifted for a milestone anniversary, a Valentine's surprise, or a significant celebration near Tottenham Court Road, this handcrafted design channels both grandeur and intimacy. Its powerful fragrance is imagined in every petal-a bouquet that celebrates not only love but the history and spirit of the local community, delivered with care by those who know Fitzrovia best.
RED EXUBERANCE
£299.00
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Overflowing with colour and texture, this bouquet delights the senses - a true reflection of Fitzrovia's energetic character and leafy laneways. At the heart of the arrangement, luxurious hydrangeas bloom in cool shades of violet, indigo, and subtle teal, reminiscent of morning shadows that linger along Goodge Street. These bold blooms are elevated by the presence of lilac and cream roses, their unfurling petals creating romantic layers that evoke timeless elegance. Between them, flawless white ranunculus cluster together, their tightly packed petals offering a creamy softness against the darker hues. Bright yellow-green lisianthus buds and partially opened blooms peek through, illuminating the arrangement like shafts of sunlight on a Bloomsbury morning. Sprays of bright fuchsia-pink filler flowers and gentle feathery pink astilbe bring movement and playful colour to the bouquet's silhouette, echoing the energy found in local cafes and market stalls. Delicate lacy filler flowers, perhaps Queen Anne's Lace, add a touch of intricate charm, their translucent green and white blossoms enhancing the bouquet's layered depth. Lush dark green foliage encircles the mix, framing the vibrant palette with a touch of woodland calm. The entire ensemble is gathered tightly and finished with a lustrous royal purple satin ribbon - a final expression of artistry that ties together Fitzrovia's creative flair with tradition. Designed to celebrate special milestones or offer heartfelt congratulations, this bouquet champions local freshness, inviting Fitzrovia's unique atmosphere into any space.
TIMELESS VICTORIAN
£57.00
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FLORIST CHOICE 100
FLORIST CHOICE £100
£100.00
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PINK CASHMERE
PINK CASHMERE
£59.00
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BRIGHT KISS
BRIGHT KISS
£55.00
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NOBLE BEAUTY
NOBLE BEAUTY
£67.00
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Radiating both passion and luxury, this unforgettable arrangement from Fitzrovia's local scene captures the heart of a meaningful gesture. A generous cluster of opulent red roses, each bloom perfectly formed and saturated with a rich, velvety hue, fills a matte black hatbox in a densely packed, perfectly domed silhouette. The interplay of tightly curled central petals and gently loosening edges creates depth, while the consistent crimson colour suggests unwavering affection. A scarlet ribbon, lustrous and satiny, wraps around the box and culminates in a meticulously tied bow at the front, crowned with a delicate, sparkling accent resembling a crystal pin-a detail that feels as refined as the boutiques lining Goodge Street. The whole presentation rests against a spotlight-bright white backdrop, intensifying the beauty of the arrangement and drawing the senses to the contrast of shade and colour. In the hands of a Fitzrovia florist, this bouquet becomes more than flowers; it's a gesture befitting life's most significant celebrations-Valentine's Day, anniversaries, or proposals beneath Fitzroy Square's leafy canopies. There is a palpable sense of intimacy and artistry, as if each rose was chosen with care for someone truly cherished. The composition evokes not just the scent and silkiness one would expect, but also the cherished atmosphere of a loving moment shared in the heart of London's creative quarter.
SOMETHING SPECIAL
£250.00
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ALL OF ME
ALL OF ME
£100.00
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SWEET LOVE
SWEET LOVE
£97.00
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PINK POP
PINK POP
£72.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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Carefully crafted by an experienced Fitzrovia florist who understands the neighbourhood's refined tastes, this stunning bouquet brings together the rich tradition and contemporary flair of the area. At its heart, around twenty roses alternate in a rhythmic dance of bold ruby-red and creamy white-each velvety petal lush with freshness, every swirl a testament to nature's artistry. Glossy, deep green Ruscus foliage forms a verdant base, giving depth and structure, while lighter, rounder greens and sprigs of elegant eucalyptus weave through, their subtle aromas reminiscent of a stroll under the leafy canopies of British Museum gardens. The roses stand upright, their vivid tones capturing the pulse of Charlotte Street cafés and lively Fitzrovia corners. All are gently encased in a dreamy blush-pink wrap, the tissue's soft translucency playing with sunlight and imbuing the whole piece with romance and joy. Variegated ivory and green leaves offer a final layer of texture, grounding the luxurious look with an organic, garden-fresh touch. This bouquet is perfect for milestone celebrations, heartfelt congratulations, or spontaneous gifts delivered to a favourite Fitzrovia terrace. More than a simple floral gift, it's an artistic statement embodying tenderness, joy, and the unmistakable charm of central London living.
INFINITY
£79.00
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MY ONLY
MY ONLY
£70.00
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Immersed in the ambient light of a Fitzrovia flat, this enchanting bouquet invites you to experience the soothing embrace of fresh blooms arranged with local artistry. Blushing peach-pink roses unfurl gracefully at the center, their soft curves illuminated by the subtle daylight streaming in from Great Portland Street. Beside them, a pair of radiant, light orange gerberas stand tall and open, their wide petals recalling the cheery atmosphere of a weekend stroll to nearby markets. Wispy clouds of baby's breath meander throughout, imparting a gentle, feathery texture reminiscent of early spring mornings, while lush, pure white chrysanthemums show off their lime-green centers-a nod to the local parks in full bloom. There's a natural weave of leafy eucalyptus and deep greens tucked among the petals, evoking the scent of rain-fresh foliage after a passing shower. Clear, still water fills the elegantly ribbed glass vase, visible through its neat sides and echoing the contemporary design ethos found in Fitzrovia's sleek cafés. The bouquet is topped with a rustic bow of raffia twine, from which a plain white gift tag dangles invitingly, ready for a personalised message. This arrangement feels like a peaceful celebration-a reminder to pause, breathe in, and savour the present. Perfect for quiet gifts, new beginnings, or simply bringing a slice of Fitzrovia's cool charm into your home.
CANDY CRUSH
£55.00
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SORRENTO SUNRISE
SORRENTO SUNRISE
£67.00
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12 MONTH FLOWER SUBSCRIPTION
12 MONTH FLOWER SUBSCRIPTION
£400.00
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PINK SWEETNESS
PINK SWEETNESS
£55.00
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WAIKIKI SUNSET
WAIKIKI SUNSET
£69.00
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DEVOTION
DEVOTION
£57.00
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CARRIBIEAN
CARIBBEAN ESCAPE
£50.00
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FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
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FRESH SCENT 2
FRESH SCENT
£43.00
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NATURE THRILLS
NATURE THRILLS
£65.00
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This vibrant bouquet-meticulously crafted by a seasoned florist near Fitzrovia's storied lanes-commands attention with its kaleidoscope of purples and pinks. At the centre, luxurious pale lavender roses gently open to reveal their soft, layered petals, their beauty enhanced by memories of quiet mornings in Regent's Park nearby. Encircling these elegant blooms are bright magenta Gerbera daisies, their radiant faces and deep centers infusing the arrangement with a celebratory energy reminiscent of Art Deco facades along the Euston Road. Deep burgundy and plum-toned chrysanthemum-like blossoms add inviting contrast, their varied textures reminiscent of Fitzrovia's diverse streetscapes. Wispy sprigs of white baby's breath float between the flowers, imparting a sense of airiness, almost like springtime clouds drifting above the city. The greenery is lush, its deep, glossy leaves peeking out from beneath the blooms, grounding the design with an effortless sense of natural joy. The bouquet is housed in a distinctive glass vase, its surface uniquely patterned as if nature's frost has kissed it, and tied with a simple, earthy raffia ribbon threaded with care. A plain white gift tag dangles invitingly, ready for a hand-penned note. Perfect for a milestone, an anniversary, or simply brightening a nearby office with cheer, this radiant floral arrangement carries the easy sophistication and vibrant artistry that define Fitzrovia Florist's touch.
DAY BRIGHTENER
£55.00
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MARVELOUS BLOOMS
MARVELOUS BLOOMS
£63.00
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3 MONTH FLOWER SUBSCRIPTION
3 MONTH FLOWER SUBSCRIPTION
£100.00
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PEARL MEMORIES DELUXE
PEARL MEMORIES
£60.00
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Radiating quiet grandeur, this Fitzrovia-inspired heart-shaped bouquet offers a fresh perspective on timeless romance. Dozens of perfectly formed, creamy white roses-each with petals as soft as silk, some tightly furled and others gently opening-are nestled together in a dark, matte hatbox, their clusters creating an abundant, domed display reminiscent of the gentle white blooms one might spot peeking above the walls of a private Fitzroy Square garden. At their green-tipped bases, the freshness of the roses is palpable, while subtle variations in bloom stage invite closer inspection, revealing intricate layers and tactile textures. Wrapping around the box, a vivid, gleaming scarlet satin ribbon forms a classic bow, its tails draping elegantly and lending a flourish as bold as the galleries lining Mortimer Street. The luminous whiteness of the roses and the rich red of the ribbon set a mood of deep sincerity and celebratory warmth, an emotional resonance that calls to mind romantic dinners or heartfelt anniversaries celebrated in the heart of W1. Under soft, even lighting, these blooms convey a message of love, gratitude, or even remembrance for a much-missed friend or family member. Crafted by a skilled Fitzrovia florist, this fragrant, visually stunning arrangement effortlessly becomes a centerpiece for weddings, sympathy gestures, or simply the ultimate expression of affection for someone special within the vibrant local community.
SINCERE LOVE
£100.00
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PURE ELEGANCE
PURE ELEGANCE
£65.00
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BLACKBERRY FUSION
BLACKBERRY FUSION
£55.00
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