Fitzrovia Best Sellers – Flowers & Bouquets by Your Local Florist

Welcome to Fitzrovia Florist, where our passion for flowers meets the heart of the community. As your local florist, we take pride in curating breathtaking bouquets that capture the unique spirit of Fitzrovia and its lively surroundings—Soho, Bloomsbury, and Marylebone. Whether you're sending cheer across Charlotte Street, celebrating along Goodge Street, or commemorating moments near Fitzroy Square, our expert florists ensure every arrangement is crafted with care, creativity, and a local touch you can trust.

Our best-sellers are handpicked to suit every occasion—birthdays, anniversaries, or just because. With decades of experience, a passion for floral artistry, and deep roots in the Fitzrovia area, we understand exactly what our community loves. We use only the freshest seasonal blooms, responsibly sourced, and lovingly arranged each morning right here in our Fitzrovia boutique.

Running late or need an instant surprise? Take advantage of our same-day flower delivery throughout Fitzrovia and nearby districts—just order online before 3 PM! Enjoy peace of mind knowing your thoughtful gift will arrive promptly, beautifully presented, and with a smile.

  • Serving Fitzrovia, Soho, and Bloomsbury
  • Convenient online ordering and secure checkout
  • Express same-day delivery available until 3 PM

Discover why locals choose Fitzrovia Florist for their most memorable moments. Order your favourite flowers and bouquets online today, and let us deliver joy right to their door.

BEST SELLERS
AMALFI LOVE
AMALFI LOVE
£59.00
GLAMOUR
GLAMOUR
£67.00
GARDEN STROLL
GARDEN STROLL
£49.00
Overflowing with colour and texture, this bouquet delights the senses - a true reflection of Fitzrovia's energetic character and leafy laneways. At the heart of the arrangement, luxurious hydrangeas bloom in cool shades of violet, indigo, and subtle teal, reminiscent of morning shadows that linger along Goodge Street. These bold blooms are elevated by the presence of lilac and cream roses, their unfurling petals creating romantic layers that evoke timeless elegance. Between them, flawless white ranunculus cluster together, their tightly packed petals offering a creamy softness against the darker hues. Bright yellow-green lisianthus buds and partially opened blooms peek through, illuminating the arrangement like shafts of sunlight on a Bloomsbury morning. Sprays of bright fuchsia-pink filler flowers and gentle feathery pink astilbe bring movement and playful colour to the bouquet's silhouette, echoing the energy found in local cafes and market stalls. Delicate lacy filler flowers, perhaps Queen Anne's Lace, add a touch of intricate charm, their translucent green and white blossoms enhancing the bouquet's layered depth. Lush dark green foliage encircles the mix, framing the vibrant palette with a touch of woodland calm. The entire ensemble is gathered tightly and finished with a lustrous royal purple satin ribbon - a final expression of artistry that ties together Fitzrovia's creative flair with tradition. Designed to celebrate special milestones or offer heartfelt congratulations, this bouquet champions local freshness, inviting Fitzrovia's unique atmosphere into any space.
TIMELESS VICTORIAN
£57.00
MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
FLORIST CHOICE
FLORIST CHOICE £50
£50.00
BERRY BURST
BERRY BURST
£43.00
Arranging these flowers on a morning when light spills over Fitzrovia's rooftops, I find myself drawn to the graceful interplay between pale gerbera blooms and the pure, unfurling beauty of soft pink roses. Their delicate shades of blush and rose petal pink mingle like watercolours, their centres glowing with a gentle warmth evocative of sunlit strolls through local mews and hidden neighbourhood gardens. Deep purple statice, peppered among the softer hues, punctuates the bouquet with energy and a sense of joyful spontaneity, reminiscent of Fitzrovia's lively art scene. The foliage is thick and dewy, every leaf refreshingly cool to the touch-a grounding element reminiscent of a leafy walk down Store Street. Framed within a transparent vase, the arrangement glows with subtle light, the stems bathed in water enhancing the sensation of absolute freshness. This bouquet, hand-crafted at Fitzrovia Florist, is imbued with optimism-a reflection of spring mornings and everyday celebrations in the heart of London's West End. Whether meant as a cheerful get-well gesture for a neighbour on Cleveland Street or an uplifting adornment for a stylish city flat, each element conveys care, joy, and the meticulous artistry we bring to every creation.
PINK DAZE
£49.00
BRIGHT KISS
BRIGHT KISS
£55.00
NOBLE BEAUTY
NOBLE BEAUTY
£67.00
ALLURING BLOOMS
ALLURING BLOOMS
£99.00
CRAZY IN LOVE
CRAZY IN LOVE
£69.00
FLORIST CHOICE 100
FLORIST CHOICE £100
£100.00
FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
DEVOTION
DEVOTION
£57.00
TROPICAL SENSATION
£59.00
Lit by gentle daylight, this stunning glass vase bouquet of Gerbera daisies bursts with a kaleidoscope of vivid hues-a signature arrangement inspired by Fitzrovia's dynamic flair. Large flowers unfold in brilliant yellow, blazing orange, and deep magenta, their velvety petals encircling dark, bold centers that draw the eye in. Each bloom is nestling amongst rich green foliage, offering subtle contrasts and a hint of fresh, grassy scent that calls to mind mornings in The Regent's Park nearby. The bouquet feels meticulously crafted, with every stem precisely arranged to achieve both balance and abundance. Wrapped first in a layer of soft, tactile kraft paper and then sheathed in glistening cellophane, the wrapping gently flares at the top, framing the blossoms in a protective yet celebratory flourish. The transparent vase exposes the stems and fresh water, hinting at the longevity and thoughtful care put into the piece. Around the stems, a twine bow tied with grace secures a white tag adorned with a stylised red rose motif-a detail suggestive of handcrafted, local artistry. The result is an exuberant bouquet that naturally lends itself to moments of gratitude, birthday wishes, or to brighten kitchens and living rooms from Goodge Street to Tottenham Court Road. The overall impression is one of lightness and hope, echoing the creative atmosphere and welcoming streets of Fitzrovia.
SUNNY GARDEN
£49.00
UNFORGETTABLE
UNFORGETTABLE
£59.00
WAIKIKI SUNSET
WAIKIKI SUNSET
£69.00
SWEET LOVE
SWEET LOVE
£97.00
PINK POP
PINK POP
£72.00
CAPRI CALYPSO
CAPRI CALYPSO
£65.00
SANTORINI DREAM
SANTORINI DREAM
£119.00
SORBET TOP
SORBET
£49.00
MOONLIGHT PATH
MOONLIGHT PATH
£60.00
FESTIVAL OF COLOURS 1
FESTIVAL OF COLOURS
£54.50
FAIRYTALE BLISS
FAIRYTALE BLISS
£60.00
ALL OF ME
ALL OF ME
£100.00
FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
An opulent cluster of fifty or more red roses forms an unmistakable declaration of affection, their velvety petals layered in a domed arrangement that feels both classic and contemporary. Each bloom is vivid and full, with hints of magenta at the base and ruffled outer petals curling outward, evocative of the dynamic streets and hidden courtyards of Fitzrovia. The arrangement is enriched by a scattering of plush dark green foliage, creating a lush frame reminiscent of the leafy shade in Fitzroy or Bedford Square. The bouquet is finished with a sumptuous, wide red satin ribbon, knotted into a generous, looping bow with tails that drape elegantly, giving a sense of occasion and artistry. Illuminated by soft urban daylight often found in Fitzrovia's boutiques, the reds shift subtly, catching the light in layers of passion and mystery. Whether gifted for a milestone anniversary, a Valentine's surprise, or a significant celebration near Tottenham Court Road, this handcrafted design channels both grandeur and intimacy. Its powerful fragrance is imagined in every petal-a bouquet that celebrates not only love but the history and spirit of the local community, delivered with care by those who know Fitzrovia best.
RED EXUBERANCE
£299.00
RADIANT GEM
RADIANT GEM
£50.00
WILD AT HEART 2
WILD AT HEART
£59.00
FLORIST CHOICE 70
FLORIST CHOICE £70
£70.00
SORRENTO SUNRISE
SORRENTO SUNRISE
£67.00
Radiating both passion and luxury, this unforgettable arrangement from Fitzrovia's local scene captures the heart of a meaningful gesture. A generous cluster of opulent red roses, each bloom perfectly formed and saturated with a rich, velvety hue, fills a matte black hatbox in a densely packed, perfectly domed silhouette. The interplay of tightly curled central petals and gently loosening edges creates depth, while the consistent crimson colour suggests unwavering affection. A scarlet ribbon, lustrous and satiny, wraps around the box and culminates in a meticulously tied bow at the front, crowned with a delicate, sparkling accent resembling a crystal pin-a detail that feels as refined as the boutiques lining Goodge Street. The whole presentation rests against a spotlight-bright white backdrop, intensifying the beauty of the arrangement and drawing the senses to the contrast of shade and colour. In the hands of a Fitzrovia florist, this bouquet becomes more than flowers; it's a gesture befitting life's most significant celebrations-Valentine's Day, anniversaries, or proposals beneath Fitzroy Square's leafy canopies. There is a palpable sense of intimacy and artistry, as if each rose was chosen with care for someone truly cherished. The composition evokes not just the scent and silkiness one would expect, but also the cherished atmosphere of a loving moment shared in the heart of London's creative quarter.
SOMETHING SPECIAL
£250.00
PINK CASHMERE
PINK CASHMERE
£59.00
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