The image presents a refined hand-tied bouquet standing upright against a plain white background, allowing the calming palette of white and green to take centre stage. At first glance, the eye is drawn to the generous spread of daisy-like chrysanthemums, their white petals arranged in tight concentric layers around luminous yellow-green discs, giving the bouquet an open, inviting expression. Interspersed among these daisies are several tall, slender lily buds, all still closed, with sleek, elongated forms shaded from pale green at the base to creamy white at the tips, suggesting the promise of future blossoms and the gentle unfolding of time. Between these larger focal blooms, fine sprays of white baby's breath drift like light fog, their tiny clustered flowers softening the composition and adding a sense of airy volume. Surrounding and supporting the flowers are deep green leaves, broad and glossy, catching subtle highlights and acting as a rich frame that enhances the brightness of the petals. The stems are snugly gathered and wrapped in rustic brown kraft paper with a naturally crinkled texture, lending an organic, handcrafted feel. Over this, a layer of clear cellophane wraps the bouquet, slightly crumpled and reflective, giving a polished, professional finish while still revealing the structure of the stems beneath. The entire bundle is tied neatly at the base, creating a compact, cone-shaped presentation that looks ready to be carried along the pavements of Fitzrovia, perhaps delivered to a quiet flat off Goodge Street or a contemplative space near Russell Square. The overall mood is one of softness, purity, and dignified sympathy, ideal for expressing condolences, marking a memorial, or sending healing thoughts to someone in need of gentle reassurance.
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A carefully arranged bouquet of white and green flowers stands poised against a clean white background, its quiet elegance echoing the peaceful corners of Fitzrovia. At its core, numerous white daisy-style chrysanthemums cluster together, each bloom perfectly formed with smooth, overlapping petals surrounding a vivid yellow-green centre that adds a lively but understated brightness. Emerging from within these daisy mounds are several upright lily buds, long and tapered, their outer petals still closed and tinged in soft greens that gradually fade into creamy white at the tips, hinting at the fragrance and fullness that will appear in days to come. Threaded delicately through the bouquet are airy strands of baby's breath, each tiny white blossom like a floating dot of light, adding a gossamer softness that tempers the stronger lines of the buds and leaves. A generous collar of dark, glossy foliage encircles the flowers, the leaves smooth and firm, providing depth, contrast, and a sense of structure to the design. The stems are drawn together in a tight, hand-tied gather and wrapped in layers of rustic brown kraft paper, its natural, slightly crumpled texture giving the bouquet a grounded, earthy charm. Over this sits a sheath of clear cellophane, lightly crinkled and subtly reflective, which protects the flowers while allowing their colours and forms to remain fully visible. The wrapping is neatly cinched at the base, forming an elegant cone shape that appears ready for a thoughtful delivery to a townhouse near Fitzroy Square or a quiet office off Oxford Street. The overall impression is of calm, purity, and gentle remembrance-an arrangement well suited for sympathy, hospital visits, or bringing a touch of soothing beauty to a reflective home setting.

PURE ELEGANCE£65.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
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Elevate any occasion with the PURE ELEGANCE white flower bouquet from Fitzrovia Florist. This graceful arrangement features snow white lilies, delicate white spray chrysanthemums and airy gypsophila for a timeless, luxurious look. Perfect for birthdays, anniversaries, sympathy gestures or simply to brighten someone's day, its soft white tones bring calm, purity and sophistication to any space.

Expertly hand-tied by our skilled florists in Fitzrovia, each bouquet is created using premium, fresh stems and delivered in bud so you can enjoy watching the flowers gently open over several days. We guarantee 5 days of freshness for lasting beauty and peace of mind. The original size bouquet pictured showcases the elegant shape and balanced design you can expect.

With next day flower delivery available across London for orders placed before 4pm, it's easy to send a thoughtful gift at short notice. If certain blooms are out of season, we follow a careful substitution policy, choosing flowers of similar colour, size and greater or equal quality to maintain the same refined style. Choose the PURE ELEGANCE bouquet to send a message of love, remembrance or congratulations in the most sophisticated way.
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  • Google * * * *

    The selection of white lilies and chrysanthemums was perfect. Thank you Fitzrovia Florist for your thoughtful service.

    S
  • Google * * * *

    Beautiful arrangement with fresh flowers. Fitzrovia Florist was supportive and efficient throughout the process.

    A
  • Google * * * *

    The bouquet was stunning and added elegance to the memorial. Fitzrovia Florist delivered promptly and beautifully.

    L

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