A refined and heartfelt memorial arrangement forming the word DAD in large, rounded capital letters, each letter densely packed with immaculate white spray chrysanthemums that create a soft, even surface and a serene visual purity. Each letter's perimeter is accented with a ruffled dark green ribbon or foliage trim, which provides a precise, shaded edge against the white petals and quietly elevates the overall silhouette. Thin, dark metal bars are visible running behind the letters, suggesting a discreet armature that links and supports the three forms as a single, cohesive display. The left 'D' is adorned on its upper left curve with a luminous cluster of bright yellow roses-about three to four open blooms-paired with delicate white freesia fillers and glossy green leaves; two long, bare green stems reach upward and diagonally, bridging toward the centre like a gentle gesture. The centre 'A' features a composed accent on its lower diagonal: two deep purple-to-burgundy calla lilies with their elegant, trumpet-shaped blooms, nestled among tiny white accents and soft greenery to create a focused, reverent centrepiece. The right 'D' mirrors the left with a matching bouquet of sunny yellow roses and white fillers, completing the balanced composition. Shot against a plain white background beneath soft studio light, the tribute carries a quiet scent of roses and freesias, a tactile mix of ruffled chrysanthemum and smooth calla petals, and the restrained formality appropriate for a funeral or wake in Fitzrovia near Russell Square or Great Portland Street.
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A deeply personal, three-dimensional memorial spelling out DAD in large, freestanding capital letters, each letter built from a dense, pillowy carpet of pristine white spray chrysanthemums that read as soft, cloud-like texture. The outer and inner contours of every letter are neatly edged with a ruffled, dark emerald satin ribbon which catches the light and provides a crisp, dignified contrast to the snow-white blooms. Thin, dark-green metal support bars run horizontally behind the letters, visible in places, giving the piece a sober structural rhythm and the sense of a single, connected tribute. On the left 'D' a bright cluster of sunlit yellow roses-three to four in full bloom-sits on the upper curve, warmed by smaller white freesias and fine green foliage; two long, bare green stems arch gently across toward the centre, introducing a graceful diagonal line. The central 'A' bears a restrained, elegant grouping at its lower diagonal: two deep purple-burgundy calla lilies with their sculpted trumpet forms, surrounded by delicate white filler blooms and soft leaves, creating a quiet, reverent focal point. The right 'D' mirrors the left with a matching cluster of yellow roses and white accents, offering visual balance and continuity. Set against a plain white background under soft, even lighting, the arrangement suggests calm clarity and respectful simplicity. As a Fitzrovia-style tribute intended for a funeral or memorial, it conveys purity, remembrance, and the comforting craftsmanship of a local florist, evoking the hush of nearby Charlotte Street and the quiet moments of reflection found around Goodge Street and Fitzroy Square.

FOREVER CHERISHED DAD TRIBUTE£165.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
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Express your heartfelt farewell with the Forever Cherished Dad Tribute from Fitzrovia Florist in Fitzrovia. This elegant floral word tribute spells out "DAD" in a classic mix of white and yellow blooms, creating a dignified and deeply personal memorial arrangement.

Expertly arranged white chrysanthemums form a soft, full base, while rich yellow roses, delicate white freesias and graceful calla lilies add warmth, fragrance and texture. Crafted by our skilled florists, this tribute offers a beautiful way to honour treasured memories and convey your love and respect at a funeral or memorial service.

Approximate dimensions: Length 90cm (35"), Width 33cm (13"), Height 20cm (8"), making it ideal for display beside the coffin or on a stand. We also offer personalised floral tributes with any choice of letters or numbers on request.

At Fitzrovia Florist, we use only premium, fresh flowers and handle every sympathy tribute with care. Seasonal substitutions may be made with blooms of equal or higher quality to ensure a consistently beautiful design. Order online for reliable, prompt delivery across Fitzrovia and surrounding London areas.
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  • Google * * * *

    Was quite worried how the arrangement would look as I hadn't ordered flowers online before. The florist came early in the morning and delivered the most beautiful tribute my family could wish for. Thank you for everything!

    F
  • Google * * * * *

    I don't regret choosing this arrangement for my father's funeral. The flowers were really fresh and were presented in a very lovely way.

    P
  • Google * * * * *

    Couldn't have asked for better customer service. The staff was really friendly and understanding. Good company to work with.

    n
  • Google * * * * *

    Totally recommend them! The florist arranged the flowers for my dad's funeral last week. The arrangement was absolutely beautiful!

    J
  • Google * * * * *

    Everything was timely arranged and professionally handled.

    A

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