Fitzrovia Florist Online Shopping Terms
Introduction to Our Terms & Conditions
Welcome to Fitzrovia Florist's online flower delivery service. These Terms & Conditions govern your access to and use of our e-commerce platform for ordering flowers and related gifts. By placing an order through our website, you agree to be bound by these terms. Please read them carefully before purchasing. These conditions apply to all customers ordering within Fitzrovia and the surrounding areas, ensuring clarity and protection for both parties during each transaction.
1. The Order Process
Ordering flowers online with Fitzrovia Florist is designed to be straightforward and secure. Customers can select their desired floral arrangements, bouquets, or gift items by browsing our website and adding items to their virtual basket. Once your selection is complete, proceed to our secure checkout, where you can review, amend, or confirm your order details before completing your purchase.
Upon submitting your order, you will receive an electronic confirmation summarising your order details. This confirmation acknowledges receipt of your order but does not constitute acceptance. Orders are accepted at our discretion and subject to availability of products, delivery schedules, and successful payment authorisation. A contract is formed between you and Fitzrovia Florist only when your order is dispatched and a dispatch confirmation is sent to you.
We reserve the right to refuse or cancel orders at our discretion. Such instances may include, but are not limited to, unavailability of specific floral products, pricing errors, or suspicion of fraudulent activity. If we cancel your order after payment, you will receive a full refund for the affected items.
2. Online Flower Delivery in Fitzrovia & Surrounding Areas
Our online flower delivery service covers Fitzrovia and neighbouring regions. While we strive to accommodate same-day and next-day delivery requests, these are subject to availability and cut-off times as outlined during the ordering process. It is your responsibility to provide accurate recipient and delivery details, including the correct address, postal code, and any special delivery instructions. Fitzrovia Florist cannot accept liability for orders delivered late or undelivered due to inaccurate or incomplete address information provided by the customer.
If no one is available at the delivery address, our courier may leave the flowers with a neighbour or in a safe location, or attempt redelivery at our discretion. In cases of extreme weather or circumstances beyond our control, we reserve the right to modify delivery times or dates with reasonable notice to you.
3. Payment Terms
Fitzrovia Florist accepts several secure methods of payment, including major credit and debit cards and approved digital wallet options. All prices are displayed in GBP (£) and are inclusive of VAT where applicable. Payment is required in full at the time the order is placed. We use reputable third-party payment processors to handle your payment securely; as such, we do not retain your full card details.
Should payment authorisation fail, Fitzrovia Florist is under no obligation to process or dispatch your order. In the event of a pricing error or other discrepancies, we will contact you as soon as possible to offer the option of reconfirming your order at the correct price or cancelling for a full refund.
4. Cancellations & Amendments
We understand that plans can change. Orders for flower deliveries in Fitzrovia and surrounding areas can be cancelled or amended up until 24 hours before the scheduled delivery date. To cancel or amend an order, please contact us with your order reference and details.
Due to the perishable nature of flowers, orders that are prepared, dispatched, or already out for delivery cannot usually be cancelled or amended. Refunds for eligible cancellations will be processed to the same payment method used at the time of order. Fitzrovia Florist reserves the right to deduct reasonable costs for any prepared or dispatched orders which are subsequently cancelled outside of the eligible window.
5. Substitutions & Product Images
While we endeavour to deliver arrangements exactly as pictured and described, seasonal variations and availability may occasionally require substitutions of certain flowers, foliage, containers, or packaging without notice. Any substitutions will be of equal or greater value, and we will strive to maintain the overall style, theme, and colour scheme of your order. Product images on our website are for guidance only. Actual arrangements may vary according to stock, season, and florist’s creative judgement.
6. Quality Guarantee & Returns
Fitzrovia Florist is committed to delivering fresh, high-quality flowers with every order. Should you experience any dissatisfaction with the product you receive—such as wilting or damaged blooms—please contact us as soon as possible and within 48 hours of delivery to discuss a replacement or refund. Evidence such as photographs may be requested to assess the issue and improve our service. The quality guarantee does not apply to issues resulting from late collection, incorrect storage, or mishandling after delivery.
7. Liability
Fitzrovia Florist’s liability in connection with any order shall be limited to the total value of that order. We cannot accept responsibility for indirect, consequential, or incidental losses arising from usage or late/non-delivery of products, except where required by law. Liability is not excluded for personal injury or death resulting from our negligence or for fraudulent misrepresentation.
Events outside of our reasonable control, including strikes, transport disruptions, extreme weather, pandemics, or supply shortages, may impact our ability to fulfil orders. In such cases, Fitzrovia Florist shall not be liable for any delay or failure to deliver, but we will take all reasonable steps to inform you and mitigate the effects.
8. Personal Data & Privacy
Your privacy is important to us. When you place an order through our website, we collect and process your personal data to facilitate the transaction and fulfil your delivery. Your information is handled in accordance with applicable data protection regulations. We do not share your personal details with third parties except as necessary to complete your order or when required by law.
9. Intellectual Property
All content featured on the Fitzrovia Florist website, including text, imagery, graphics, logos, and product descriptions, is the intellectual property of Fitzrovia Florist or our licensors. This content is protected by copyright, trademarks, and other intellectual property laws. Any unauthorised use, reproduction, or distribution of website content is strictly prohibited without our prior written consent.
10. Governing Law & Jurisdiction
These Terms & Conditions, and any disputes arising from them, are governed by and construed in accordance with the laws of England and Wales. By ordering from Fitzrovia Florist, you agree to submit to the exclusive jurisdiction of the courts of England and Wales in relation to any complaint, dispute, or claim arising from your contract with us.
11. Amendments to These Terms & Conditions
Fitzrovia Florist reserves the right to update or modify these Terms & Conditions at any time to reflect changes to our practices or for legal, regulatory, or security reasons. The latest version will always be available on our website. By continuing to use our services after changes are made, you accept and agree to the revised Terms & Conditions.
12. Additional Information
Should you have any questions or concerns regarding these Terms & Conditions, or if you need assistance with your online flower delivery order in Fitzrovia or the surrounding area, please contact us during business hours. Our team is here to help and ensure that your experience with Fitzrovia Florist is always positive.
Important Note: These Terms & Conditions apply to all customers ordering flower delivery within Fitzrovia and the surrounding areas, ensuring clear and consistent standards for our valued local clientele.
Company Information
This website is operated by HF ONE LONDON LIMITED, a company registered in England and Wales under company number 14314390.
Our business correspondence address is .
HF ONE LONDON LIMITED operates a nationwide network of trusted local florists and delivery partners. Each local website, including this one serving customers in Fitzrovia, represents a specific delivery zone within this network — ensuring same-day delivery and personalised customer care across the UK.
All online orders are centrally processed by our team and fulfilled by approved local partner florists closest to the recipient’s address in or near Fitzrovia.
For assistance with orders, returns or account queries, please fill out the Contact Us form.
